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PERSUADE
Advanced Business
Writing
Description:
The way we read is
changing and business writing must keep pace. Business writing has
changed over the last 20 years. Long phrases and jargon, the
‘business-ease’ that was once the hallmark of business writing in the
past has seen its day. In business writing, less is now most certainly
more.
In our modern
information age, we are bombarded with data in verbal and visual form.
We have learnt to read in ‘bytes’ of information; short pieces that are
easily digestible and which gets to the point quickly.
This course goes beyond basic writing
techniques and looks at how to write persuasively, creatively and
clearly so as to develop the desire in the reader to take action.
Outcomes:
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Recognise your personal writing
preference
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Understand how to write to readers
with opposite reading preferences to you
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Understand writing as a part of the
reading process
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Re-learn the basics of punctuation
and grammar
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Begin to write in an active voice – a
more persuasive and concise way of writing
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Learn how to overcome writer’s block
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Use the TIA Communication Planner™
to save time
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Create documents that result in
action
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Use a ‘mind-map’ to help plan your
writing
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Be better able to edit and evaluate
your work
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Understand the basics of report
format
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Executive summary writing in a
nutshell
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Create documents that PERSUADE
clients to take action
Key Areas covered:
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Active vs Passive voice
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Reader-centred writing
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Creative techniques to capture
and synthesise information
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Using logical flows to increase
understanding
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Writing with brevity to aid
clarity
Method:
Instructor led,
practical exercise using PC and laptop
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