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A good Creative Grab is a simple, striking statistic or factual
statement; a market growth figure, or a detail about an economic,
demographic, or social trend with which your audience may not be
familiar. This fact must be closely related to the main themes of your
presentation. The more unusual, striking, and surprising your fact, the
better.
Example
Adrian Slywotzky is a leading management writer and a
vice president with Mercer Management Consulting. Adrian often speaks
to groups of big-company executives to explain his views about the
sources of business growth of the next decade and the strategies
business leaders must use to tap those sources. To capture their
attention, Adrian begins his presentations with a slide entitled “The
Growth Crisis.” It lists several of America’s biggest, most famous, and
most admired companies, from a broad range of industries.
Against this backdrop, Adrian says: “Every investor is
looking for companies that can offer consistent double-digit growth in
sales and profits. Of all the many great companies listed here, none
can offer that kind of growth. Not one! It’s startling, but true. Our
research shows that once you subtract growth from company acquisitions
and other special circumstances, none of these leading firms has been
able to grow at double-digit rates over the past decade".
With thanks to
Jerry Weissman -
"Presenting to Win - The art of telling your story". |
