COURSES

  PROGRAMMES

Home About Us Solutions Resources Our Team Clients

 

 

Terms & Conditions

 

 

Download course PDF

 

 

 

MAXIMIZE - Value Selling Program (for NetApp Partners)

Description:

Now more than ever customers are looking to their IT suppliers to become trusted advisors, with the skills and knowledge to understand the customers’ business needs, and problems and respond with solutions, that provide business value as well as technical expertise.

This course focuses on how to leverage the science and practice of influence and communication principles to provide true business value solutions through a consultative approach.

And the concepts work! Participants report that following the course they have used what they learned to significantly increase the size of existing deals, create winning proposals and uncover additional revenue opportunities.

MAXIMIZE Value Selling takes a different approach to traditional training. Participants gain insights into how they currently think, communicate and sell before learning models and skills that build on strengths and develop comfort in sales activities that do not come naturally.

Group sizes are kept small to enable experiential learning and coaching by experts.

Examples are specific to IT solutions and include application to participants’ situations as well as virtualized IT solution opportunities.

Outcomes:

  • Re-assess the way they traditionally approach selling solutions and integrate core messaging as part of a consultative approach

  • Shift conversations from product to value solutions
  • Reduce the need to discount to win business
  • Be comfortable having value-based conversations at all levels in the customer
    account (especially Exec)
  • Uncover more opportunities to sell solutions in accts going ‘deeper & wider’
  • Win larger deals through a more consultative approach
  • Link key differentiating message to the customers’ core drivers
  • Build stronger customer relationships
  • Sell through questioning (not telling)
  • Shorten sales cycles
  • Better understand customers’ needs and motivators
  • ‘Join the dots’ between technical solutions and customer business challenges
  • Take away hard and soft copy tools to aid application in the workplace
  • Receive coaching and feedback from experts

Key Areas:

  • Understand thinking and selling preferences
  • Whole-Brain Questioning
  • Whole-Brain Opportunity Management
  • Selling through Questioning
  • Beyond Words - delivery skills coaching
  • Planning and structuring persuasive responses
Method:

Instructor led, highly experiential (learn by doing) course using video, discussion, role-plays, presentations and communication exercises

 

counter create hit counter create hit